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Kellie Whitehead is a communications strategist, journalist and PR expert with nearly 25 years’ experience shaping credible visibility for brands, founders and organisations across the UK, Europe and the Middle East.
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Known for securing top-tier editorial coverage and building authority for her clients, Kellie specialises in strategic PR, commentary placement and search-ready communications that ensure the right story appears when someone searches your name.
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Working across the UK and UAE, she helps businesses and individuals translate real expertise into credible media presence — placing insight, opinion and analysis in the outlets that shape reputation.
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Kellie is regularly featured as a communications expert across print, online and broadcast media and writes on culture, careers, technology and modern working life.
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Strategic Communications & Campaign Work
Across a career spanning both agency and in-house leadership roles, Kellie has developed and delivered communications strategies for organisations ranging from global brands to major international events.
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Her work spans sectors including exhibitions, sport, entertainment, e-commerce, property, FMCG, health and wellness — creating campaigns that combine strong editorial storytelling with search-aware digital strategy.
She has worked with organisations including:
• Cityscape Qatar
• Beautyworld Middle East (Dubai)
• Beautyworld Saudi Arabia
• Enterprise Estonia
• Qatar Foundation
• United Nations and UN Women
She has also delivered digital strategy and communications work for global brands including Unilever, Kodak, Majid Al Futtaim Malls and Standard Chartered Bank.
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Journalism & Media Commentary
Kellie began her career as the Family Page Editor of a UK regional broadsheet, developing the editorial instincts that continue to shape her strategic approach today.
She writes regularly for international publications and has been published in outlets including:
Metro
The i Paper
Khaleej Times
Arabian Business
CEO Middle East
The National
Red Magazine
Gulf News
Mojeh
The Hollywood Reporter
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Her commentary and insight have also been featured in Forbes, Business Insider, Yahoo!, AOL, The Mirror, Dubai Eye Radio and Dubai One TV.
In 2025, following her widely shared Metro article, Kellie appeared across national broadcast and international media including BBC, ITV News, Good Morning Britain,The Sunday Times and The New York Post.
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What Kellie Is Known For
Kellie’s work sits at the intersection of media, narrative and digital authority.
She is particularly known for identifying the story gaps where expertise should appear — and placing commentary, insight and analysis in the outlets that shape credibility online.
Her work helps ensure that when someone searches a name, brand or idea, the right story appears.
Communications Strategist, Journalist and PR Expert specialising in Media Authority and Digital Reputation