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If your digital presence doesn’t connect, neither do you.
Common Sense Optimisation for search, media and AI visibility
I fix the disconnect between your expertise and how you’re actually found, understood, and trusted online - across search, media, and AI.
Most businesses don’t have a visibility problem - they have a credibility disconnect.
Trusted by global media and leading brands
BBC // Forbes // The Sunday Times // ITV News // GMB //The Hollywood Reporter // Arabian Business // Khaleej Times // Metro // iNews // New York Post // BBC Five Live // PR Week
The gap most people don't know they have
Your PR person is great at press releases.
Your SEO person knows their keywords.
Your social media manager posts three times a week.
And none of it connects.
The result? A reputational presence that’s busy — but incoherent.
A LinkedIn profile written for a job you left four years ago.
A Google result that surfaces an old company bio before it surfaces you.
SEO you think someone else is handling.
Press coverage that doesn’t show up where it actually matters — including AI search.
You have about ten seconds to make sense.
Most don’t.
There’s a version of you online.
The question is whether it’s accurate, current - or doing anything useful for the people looking you up.
Most people have a digital footprint.
Very few have one that does anything for them.
And when it doesn’t, you don’t show up properly - in search, in media, or in AI.
That’s the gap I fix.
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