Common Sense Optimisation
Because your digital presence should actually make sense.
Kellie Whitehead helps professionals, founders and organisations close the gap between who they are and what the internet says about them.
There's a version of you online. The question is whether it's accurate, current, or any use to the people looking you up.
Most people have a digital footprint.
Far fewer have one that does any actual work.
That's the gap. That's what I fix.
Not just a byline — quoted, cited, called on.
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The gap most people don't know they have
Your PR person is great at press releases.
Your SEO person knows their keywords.
Your social media manager posts three times a week.
And none of them are talking to each other.
The result is a digital presence that's busy but incoherent.
A LinkedIn profile written for a job you left four years ago.
A Google search result that surfaces an old company bio before it surfaces you.
Press coverage that's not indexed properly.
Ten seconds.
That's about what you get.
What gets lost in the gaps is clarity.
And clarity is the whole point.
